For a while after New World’s launch, I was tracking how fast the game was shedding players week to week as those who played it dropped off, either through lack of interest, or something specific they didn’t like about the game. New World had a massively strong start, one of the best in Steam history, with 913,000 peak players, but quickly started shedding 100-200,000 a week.
But checking back now here in 2022, New World seems to have finally found its “floor,” which is around 100,000 peak players daily, and any drop offs now are a lot smaller in size week to week.
That’s enough to land New World inside Steam’s top 10 list, if not it’s top 5, on most days, and would be considered a big success by most publishers.
I do wonder, however, if it will be considered a success by Amazon, one of the largest companies in the world who doesn’t just want to exist in games, but dominate them.
New World represents the first time Amazon Games has launched a successful product, and yes, despite the game’s issues at launch and things that still need to be fixed, it should be considered a successful launch.
But New World is competing in a space with a lot of competition. MMO-Population.net attempts to track total number of registered players for MMORPG-style games, and here’s what that top list looks like in terms of total players:
- 1World of Warcraft – 116.8 milloin
- Destiny 2 – 38.48 million
- Final Fantasy XIV – 36.5 million
- RuneScape – 33.6 million
- Warframe – 29.4 million
- World of Warcraft Classic – 25.5 milion
- Path of Exile – 25.2 million
- ROBLOX – 24.5 million (okay this is definitely not right)
- The Elder Scrolls Online – 19.8 million
- New World – 16.9 million
Even if the rough order of that list is right, New World has a lot of games in front of it. Amazon has sunk a colossal amount of resources into New World, and I’m wondering where things go from here now that the population has “settled,” and what they may have planned to boost it.
I think the New World team has done a great job of reacting to player feedback quickly and implementing new content at a rapid pace this close to launch. At this point, if I were Amazon, I could keep throwing as many resources as possible at them to see what they can make of this, and do so before population starts slipping further. Amazon cannot expect to hop into the gaming market and start dominating immediately, and New World has done a lot better than many expected, as it easily could have been a total bomb, which it is certainly not.